Social media manager | Content strategist
Four years of building brands that don't just show up online, they show out. I run social presence end to end for brands across hospitality, lifestyle, fashion and startups: strategy, content, community and the reporting that proves it's working.
Recent results, 30 days
I'm Maureen Ochonogor, a social media manager and content strategist with four years of experience turning a brand's identity into a digital presence that attracts the right audience, drives real engagement and converts attention into results.
I've worked across different industries: hospitality, food and beverage, nightlife, fashion, beauty and lifestyle, health and wellness, entertainment and events, food delivery and startups. I'm based in Abuja and open to work fully remotely or outside Abuja.
I run social for several brands at once, so I don't just have opinions about what works. I have the monthly reporting to back them up. I also run Haus Arete, a creative and social media agency.
Six services, one point of view: strategy first, then creative execution built to convert, not just perform.
Full account ownership: content calendars, community management, posting cadence and the monthly reporting that tells a client what the numbers mean and what happens next.
Content pillars, format mixes and platform plans built to move a scroll into a booking, a sign-up or a sale, not just a like.
I shape the idea and the look of your content from first concept to final cut, for products, fashion, beauty, events, hospitality and startups alike. That covers:
Brand core, positioning, audience personas and tone of voice: the groundwork that makes every future post easier to get right.
Coming up with the ideas, shooting, editing and delivering a month's worth of high-quality content for your business or brand, scoped to what you need.
A working session on your accounts and your brand: what is and isn't working, where to focus, and a clear plan your team can run with.
Across four years I've curated and directed the shoots for over 200 pieces of content for brands and individuals.
Came to me for ideas to showcase the brand and its products. I handled the ideas, creative direction, content production and delivery.
Creative direction and content production of 20+ videos and over 80 pieces of content for the cafe's launch marketing phase.
Hired for a new product launch: creative direction, set design, concept ideation and execution, in partnership with my videographer.
Content creator for a Christian concert for young people, covering the event for the brand.
I build a distinct strategy for each brand that highlights its strongest selling points, mapped to what it is trying to achieve: more bookings, more sign-ups, more footfall or more awareness.
Where there is a content team, I come up with the content ideas and work directly with them so execution stays on strategy.
I monitor the metrics and adjust the plan during the month, so the monthly report summarizes decisions already made.
Instagram results come from 30-day metrics, combining organic and paid performance.
Tulip Bistro
Fine dining · Oriental fusion · 2024 to present
I handle the Instagram account, DMs and community, with a content strategy centered on the meals, drinks and ambience that this fine-dining crowd wants to see before they book.
Nola Restaurant & Bar
Multi-cultural fusion · Lounge · Feb 2025 to Sep 2026
Full social management for a new, high-end venue catering to high-profile guests. Instagram and Facebook growth, influencer collaboration and paid advertising built awareness from launch.
The Boom Boom Room
Nightlife · Entertainment
One reel outperformed the next best post by 15×, pulling 11.3K views and 81 new follows on its own. The monthly report identifies what made it work and builds a repeatable weekly format around it.
Udoaku
Fashion · Women's one-of-one pieces · Brand and content strategy
A women's fashion brand built on luxury, individuality, exclusivity and community, selling one-of-one pieces that make women feel seen and elevated. Not just clothing, a lifestyle.
Udoaku as the quiet luxury brand for women who value individuality and timeless exclusivity, with a tribe of women who wear it to feel seen and celebrated.
A social media and content strategy: content pillars, video and newsletter direction, an influencer strategy, tone of voice and visual direction, and growth KPIs.
At least four high-quality posts and two reels a week, plus monthly newsletter support, with community and engagement targets set per quarter.
Brilence
Startup · School communication platform
A school communication platform that brings schools, teachers and parents into one organized system, replacing scattered WhatsApp groups and missed notices.
A working product and early testimonials, but almost no public brand presence. This was a founder-brand-to-market-leader build, not a refresh.
A six-month social media and content strategy in three phases, with six content pillars, platform cadence for Instagram, TikTok and LinkedIn, and deliverables set out phase by phase.
Demo bookings feeding the sales pipeline, a content engine that keeps working after the engagement, and a brand schools know, trust and ask for.
Competitive design references, brand design briefs and Canva templates in the brand colors, with every visual built on real African photography.
SEED-I Nigeria
Startup ecosystem · Social media management, strategy and content production
An ecosystem for young Nigerian founders, aged 25 to 35, who want to build, grow and scale with structure, support and real opportunities.
Position SEED-I as the startup growth ecosystem, drive sign-ups, and build authority while fixing low engagement and inconsistent posting.
Full social media management, strategy and content production: four content pillars (authority and trust, community and belonging, proof of value, conversion and lead capture), a reel structure built to lift engagement, and a social-to-community lead funnel with paid amplification.
A content ideation and scripting document with eight video scripts and four carousel scripts in the Hook, Script and CTA format, ready to shoot and post.
Every account gets content pillars, a format mix and a structure for every Reel, so content compounds instead of resetting each week. Here is the model I built for Checkers Hospitality, a themed serviced-apartment brand.
Room tours, service standards, amenity spotlights. Shows the uniqueness competitors don't have. Converts on "book this exact apartment."
24 hours in the apartment, remote work routines, staycation content. Sells the experience of living there and converts on emotional desire.
Guest testimonials, reaction videos, booking milestones. Removes risk, which is critical for any hospitality brand, and builds trust.
Short-stay vs hotel comparisons, booking tips, cost breakdowns. Grows followers and attracts serious buyers through authority.
The mix maps to a conversion funnel of attract, nurture and convert, and every Reel follows the same four beats:
The highest-value signal: content people bookmark and pass on, not just like.
Which post turned a viewer into a follower, not just a view.
New accounts reached, or more views from the same pool?
The real conversion moment. Visits only matter if they turn into taps.
When the audience is deciding. Content lands there.
Content shot and edited to ship as Reels and Stories.
The documents I hand to clients. Tap a sample to open it on this page.
Views, reach, interactions and follower movement against the prior month, with a read on what worked and what to do next.
Views, reach, follower growth, the breakout reel that out-viewed the next best 15 times over, and who the audience is.
An executive summary, charts for views and profile activity, and a short list of priority actions.
Quiet-luxury positioning for a women's fashion brand: content pillars, influencer strategy, tone, visual direction and KPIs.
Objectives, six content pillars, platform cadence and a three-phase roadmap for a school communication platform.
Positioning, audience, platform plan, four content pillars, format mix, lead funnel and the metrics that matter.
Brand core, audience, content pillars, a six-part format mix, influencer and location collaborations, and weekly output.
A three-phase plan for an eight-day cultural celebration: countdown, daily live coverage and a legacy archive.
The brands I've managed social media and content strategy for.
Social media manager and content strategist.
2024 – PresentSocial media manager and content strategist. Managing 6 social media accounts across 6 different businesses, mostly in hospitality.
2024 – PresentSocial media manager and content strategist for a high-end multi-cultural fusion restaurant and lounge in Abuja.
Feb 2025 – Sep 2026Social media manager and content strategist, plus creative direction for a new product launch.
Apr 2025 – Jun 2025Social media manager.
2024 – 2025Social media manager.
2024 – 2025Social media manager.
Mar 2024 – Feb 2025Social media manager and content creator.
2024Social media manager.
2024Social media manager.
2024Professional Diploma in Social Media Management & Advertising, Digital Marketing Skill Institute (DMSI)
A quiet-luxury women's fashion brand: social media and content strategy.
A six-month social media and content strategy for a school communication platform.
Full social media management, strategy and content production for a startup ecosystem.
Including accounts managed through Kolimo Multimedia's roster of businesses.
Tell me about your brand, your account, or the strategy you need. I read every message myself.
Maureen Ochonogor · Based in Abuja, open to remote workBrand: Instagram handle: What I need: Social media management / Content strategy / Creative direction / Brand strategy / Content production / Consultation / Not sure yet Start date: Budget range: Anything else I should know:
Tell me about your business and brand in the brand discovery form. It takes a few minutes and helps me start with the right questions.
Open the brand discovery form →If you want to hire my agency, Haus Arete, to offer you a full social media marketing service, reach out.
